HSN

Brand Refresh

HSN wanted to appeal to younger women who were passionate about shopping.

Not just for the practical things. But for the things that made them stand out.

The thing that made them recognized as “Jen, the friend who always has that

cool thing you never knew you needed.”

We updated their logo, look and feel, and voice, to give them a modern and playful 

identity that would work across their network and any other channel you can imagine.