Meineke
Doing Car Care Right
The service we accept inside a car shop would not be acceptable outside of a car shop. Missed appointments, unclear explanations and a general lack of understanding about what’s really happening when your car goes into the garage.
Meineke is fixing the way cars are fixed by fixing the process. Our campaign shows how Meineke is backing up their new tagline by providing a clear, transparent process for their customers.
We created a new tagline to align with the new positioning. An updated logo was also needed to reinforce the new campaign.
Along with the new logo, we refreshed the visual design for all elements giving a fresh, streamlined look to all materials inclusive of in-store materials, direct mail, digital display, social and email.
